Apple-Services and Nonprofit Organization Marketing

Apple is not only known for the products that are sold at the stores. However, a lot of people are aware of the services the company offers to every single consumer. When a person buys a products, the Specialist on the sales floor offers the service of extending the warranty on the devices the customer is buying. Meaning, consumers will have the ability to bring in their devices and have the technicians serve that particular device. The service has already been sold when the customer first purchased the device, but let say they did not get the extended warranty. So, in this particular case, the customer will have to pay for whatever repair the technicians have performed on the device. Any customer can come in and have the technicians inspect or check their device out, and they will not be charged, at all. What some people do not understand sometimes is that even though they have bought the service, they still have to pay a small fee or what it is known within Apple a deductible if the device has had a physical damage. Keep in mind though that this only applies to mobile devices including the iPhone, iPad, Apple Watch and iPod. On the other hand, whenever a customer buys Mac with the extended warranty, they do not have to pay any deductible, whatsoever. The so-called extended warranty has also a more professional name, and it is known as AppleCare. AppleCare also has different categories; AppleCare+ for mobile devices, and AppleCare Protection Plan for Mac, Apple Thunderbolt Displays and AppleTV. 

Apple has also created a special team that helps business with their devices. This team has taken the name of the Business Team. They are trained to work with the companies enrolled with this team to find solutions and/or fulfill their needs. The business customers are not charged anything extra, at all and they all have the great opportunity to work with one specific Specialist throughout the time that they are enrolled with Apple. The Business Team also prepares special workshops in which companies are invited to learn more of the service that this Team offers. Business customers also have the opportunity to finance their new devices, especially when the companies want to update the products they used at their offices.  

Apple-Developing and Managing Products

New product- product new to the world, the market, the producer, the seller, or some combination of these.

Apple has three different types of new products. New-to-the-world products, additions to existing product lines, and improvements or revisions of existing products.

Their new-to-the-world products would be the first generation iPod that Apple released back in 2001, the original iPhone that was released in 2007, the iPad that was released in 2010. All of these products were new-to-the-world products, the world did not have any of these products before their release date.

Additions to existing product lines would be the iPod Nano, iPod Shuffle, iPod Touch, iPod Mini, iPod Video, iPod Classic (the first iPod). These products are additions to the iPod line of Apple. iPhone, iPhone 2, iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4S, and iPhone 5 are all additions to the iPhone line. Now all of the products that Apple has made are improvements or revisions of the previous product. They have all changed but still carry the same idea on all items.

When it comes to Apple, they do not have any prototypes. most of the time, if the item has a defect or glitch, the consumer gets a brand new device from Apple, glitch free. Many of Apple's new released products have glitches in them. They are revised quickly and the revised product will have its own release date.

The advertising for Apple is what sells the product to the consumer. The advertising pulls all consumers in and persuades the consumer to purchase their product. Apple advertises everywhere.