Iphone Product Concepts

           Apple's Product Concept is one that's unique and innovating. There is a general saying that consumer will favor those product that offer quality, performance, or innovative feature. If you consider the comparison between a "computer" versus a "Mac" from Apple, there is practically no competition. With that said, one can tell that Apple puts forth enormous effort in their strategy, advertisement, and product to attain the "category of its own" title. Even though Apple's products are consider a "shopping product" because of the pricing compared to "convenience products," the image is portrayed by Apple, innovating and sleek design, and the popularity of the products give Apple's products the luxury to be called specialty product. Just the perception of Apple products that consumer have alone help us see the Product Concept form by Apple to be pure genius. Every consumer that has a products from Apple can tell you how much it means to them and how "cool" they think their product is. This thought or opinion can be form by Apple's Product concept as well as the performance Apple display to their consumers.

            Products are the basis to make a business. The general concept of products determine the financial status of how successful your business can be. There are different types of product concepts such as business products which are goods that service customers while showing a businesses purpose. Then You have consumer products which best describe Apple, their consumer products are made to satisfy customers needs and or wants. For example, the iPhone, iPod and MacBook are all made for personal use. Consumer products, in my opinion, seem to be those of most value when it comes to consumer decision making. Most consumers react before they think when it comes to purchases, if an item seems like a good deal or if the customers makes him or herself believe they need it, the chances are they're more likely to purchase. This type of customer is known to the marketing force as an "impulsive shopper". 

            When apple came out with their latest device the ipad that product in itself is looked upon as a specialty product because no other company sells an item like this. This also gives apple the upperhand on selling the most innovative and upcoming products in technology. This reason alone is why Apple is more successful than any other company selling up and coming technology related devices.