Apple Inc's target market involves teenagers, college and university students, business people and adults.
- Teenagers: iPods and iPhones are really popular among teenagers and reasons for using iPods and iPhones are to socialize with friends, listen to music and go on Facebook, MSN, twitter etc. There are also many gaming apps that appeal to them.
- College and University Students: they are also targeted by apple inc. These students use Apple Inc. products such as iPad's, Macbook's, iPhone's etc to quickly record notes. These notes are kept organized in their devices. Also these products are light which makes carrying devices to and from school much easier.
- Business people are very intrigued by Apple products. Apple devices (iPhone, ipad, Macbook etc) have a business quality that is very useful. These devices are used to finish work efficiently and to communicate with clients easily. In addition, sending documents is easy and organized.
- Adults are also one of Apple Inc.' s target markets. iPhone is useful to adults for their everyday needs such as phone calls, map directions, internet connection, documents and cameras. Carrying these small devices makes adults lives much easier and largely save their time.
Samsung is a South Korean mulinational conglomerate company headquartered in Samsung Town, Seoul. Samsung Mobile continue to drive the smartphone market by setting a new standard for large-screen devices. The Galaxy Note7 strikes a balance between work and pay, enabling people to achieve more than what they thought possible on a smartphone. And we can see sizes of Samsung is bigger and bigger. What's more, it seems that iPhone is chasing after Samsung-comparing with 4,4s,5, iPhone becomes bigger now, like 6plus, 7plus. Samsung Galaxy S6 created with the most advanced hardware and software. Samsung Galaxy S6's performance is touted to be the best, in spite of the stiff competition, internal hardware include:
- 3GB RAM
- Snapdragon Qualcomm 810 64-bit
- Exynos 8000 16-core processor with ARM Mail-T760 GPU