Sunday, September 4, 2016

Introduction & Overview of Marketing

Hi, everyone, what does it remind you of when you see this picture, Yes, Apple Inc. Today, I would like to talk about Apple Inc.

Apple Inc was a multinational technology company, headquartered in Cupertino,California,US and founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976. It is known to us that Apple Inc served worldwide. It designs, develops and sells consumer electronic, consumer software and online services.
  • Its hardware products include the iphone, smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch and  the Apple TV digital media player.
  • Apple's consumer software includes the OS X and iOS operating systems, the iTunes media player, the Safari web browser and iLife and iWork creativity and productivity suits.   
  • Its online services include the iTunes Store, the iOS App Store and Mac App Store and iCloud.
     iPod line as of 2014. From left to right:
    iPod Shuffle, iPod Nano, iPod Touch

















Beyond Consumer ELectronic, Consumer Software and Online Services
Apple is the world's largest information technology company by revenue; the world's largest company by total assets, and the world's second-largest mobile manufacturer. In November 2014, in addition to being the largest publicly traded corporation in the world by market capitalization, Apple became the first U.S.company to be valued at over US$700 billion. 

Apple Today
Honestly, I am not a apple lover, but I have been using iphone since iphone 4 came out. After that, whenever the new style iphone comes out, I will change to an another one. What I want to say is that Apple's prevailing represents not only people's love, but also a tendency-it is influencing the world market. When I search online, it shows this sentence:" At Apple, employees are specialists who are not exposed to functions outside their area of expertise. Jobs saw this as a means of having "best-in-class" employees in every role." Perfection is a journey, not a destination. It is like the logo of Apple Inc-a bitten apple. Every role in Apple is not perfect, but they are all racing with perfection.



 

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