Social Media and Marketing

Hi, everyone, today I am going to talk about social media of Apple Inc. As for me, every brands need to be active on every major social network, because it is an effective way to assist the product sales. 

However, we do know in those past years, we could not even find Apple company on Facebook or Twitter. "Apple would be a terrible example to follow on social for most brands," says David Berkowitz, CMO creative and technology." When Apple embraces platforms like Twitter, it can amass a huge audiences with relatively little effort. Cook, for example, has collected 1.44 million followers since joining Twitter two years ago, the App store is approaching 4 million, iTunes has 806,000.

Recently, tech giant Apple quietly opened the Apple Support the Twitter account. The channel, simply called "@AppleSupport" will share tips and tricks for Apple users as well as answer product and support questions. 

“Tips and tutorials from the same Apple Advisors you know and trust-now available on Twitter,"tweeted the account. At first, the account has already accumulated more than 121,000 followers. Apple is also keeping its promise to use the account to help   people:@AppleSupport has tweeted 2,200 times to Twitter users who have reached out with questions.

So why is Apple suddenly putting more resources into its social media presence? 
some have theorized  that move is a way for Apple to expand its public profile.There’s also some wishful thinking that it’s a sign of Apple’s interest in acquiring Twitter. But those speculations are probably just that—speculations.

This reminds of me of today's class. One of my classmate who also chose Apple as his blog material said there was no social media for Apple company. Hearing this at that moment, I had no idea if he was right or no, but now, I have to say Apple does social media differently than its peers.