The Marketing Environment

Today I am going to discuss what is the target market of Apple Inc and what is their competitor. 

Apple Inc's target market involves teenagers, college and university students, business people and adults.

1. Teenagers: iPods and iPhones are really popular among teenagers and reasons for using iPods and iPhones are to socialize with friends, listen to music and go on Facebook, MSN, twitter etc. There are also many gaming apps that appeal to them.
   
2. College and University Students: they are also targeted by apple inc. These students use Apple Inc. products such as iPad's, Macbook's, iPhone's etc to quickly record notes. These notes are kept organized in their devices. Also these products are light which makes carrying devices to and from school much easier.
   
3. Business people are very intrigued by Apple products. Apple devices (iPhone, ipad, Macbook etc) have a business quality that is very useful. These devices are used to finish work efficiently and to communicate with clients easily. In addition, sending documents is easy and organized.
   
4. Adults are also one of Apple Inc.' s target markets. iPhone is useful to adults for their everyday needs such as phone calls, map directions, internet connection, documents and cameras. Carrying these small devices makes adults lives much easier and largely save their time. 

The world of smartphones is a faster growing industry that sees a new gadget to be launched every year. As seen prominently, Apple's iPhone series is branded to be the ultimate competition. Nokia, Samsung, Sony, HTC to name a few, is nevertheless jumping up to score a point for themselves as well. Apart from these well known competitors, the new entrants like xiaomi, Gionee and OnePlus are capable of giving stiff competitors to California, Cupertino based on tech giant. And as far as I am concerned, Samsung will be the greatest competitor.

Samsung is a South Korean mulinational conglomerate company headquartered in Samsung Town, Seoul. Samsung Mobile continue to drive the smartphone market by setting a new standard for large-screen devices. The Galaxy Note7 strikes a balance between work and pay, enabling people to achieve more than what they thought possible on a smartphone. And we can see sizes of Samsung is bigger and bigger. What's more, it seems that iPhone is chasing after Samsung-comparing with 4,4s,5, iPhone becomes bigger now, like 6plus, 7plus. Samsung Galaxy S6 created with the most advanced hardware and software. Samsung Galaxy S6's performance is touted to be the  best, in spite of the stiff competition, internal hardware include:

• 3GB RAM
• Snapdragon Qualcomm 810 64-bit
• Exynos 8000 16-core processor with ARM Mail-T760 GPU

Comparing to the number of customers buying iPhones in the past few years when new iPhone comes out,  the number of iPhone 7 and 7 plus' buyers seem to have decreased. Does that mean iPhone lose its competition, or people do not love it anymore? No, apple just need to focus on what people are expecting for new iPhones and do not chase after other smartphones.